In 1995 I was fortunate to be selected as one of the first two Netscape Evangelists tasked with introducing Netscape, web browsers and web servers to the world. The last 20+ years of my career have been spent developing hundreds of Internet businesses. Over the years I have developed expertise in Website Development, Online Market Development and Ecommerce.
Full range of online marketing techniques • Email Marketing • Website Development • Responsive Design • eCommerce • Solid verbal, written and presentation skills • Can operate as: team member, team leader or executive management • Extensive start-up experience.
Won two ADDY® Awards in 2011 for my work on websites.
Honored by Google for generating over 1 million sales leads using Google Adwords.
Magento, OpenCart, AbleCommerce, Woocommerce, Zencart, osCommerce, WordPress, Joomla, Amazon Aws S3/Cloudfront/EC2/Route 53, LAMP hosting bundles (Linux, Apache, MySQL and PHP), Linux Nginx, Facebook App's, Facebook Ad's, Google Adwords, Linkedin Ad's, Google Analytics, Adobe Analytics (Omniture), Constant Contact, Mailchimp, iContact, StreamSend, Affiliate Marketing, Customer acquisition & retention techniques, product launch & product management, Responsive Web design (sites that operate seamlessly across many devices), HTML/HTML5, CSS/CSS3, PHP, MySQL, Online Video, Dreamweaver, Photoshop, Illustrator, and Filezilla.
Independent Web Developer and Marketer - Winter 2008 ~ Present — Responsible for the web site development and online marketing for over 115 web sites, including: PromaxNutrition.com, Swellclubs.com, AidsAssistance.org, VacancyPros.com, ZuzuluTravel.com, Q-force.com, ShopatLuLu.com, DesertWhiteGlove.com, uMovy.com, Codorniz.net, StephenJonesDesign.com … to name just a few.
Director of Internet Marketing, FRS Inc. - Spring 2004 ~ Winter 2008 — Responsible for the web site development and online marketing of FRS Energy Products, built a $280k month revenue stream and created a long-term sustainable online business.
Director of Internet Marketing, Maps.com - Spring 2004 ~ Winter 2004 — Responsible for developing and implementing an online marketing strategy to convert and retain monthly traffic of 8 million pageviews/1.9 million visitors to revenue.
Brand Development Marketing Consultant, CallWave - Spring 2000 ~ Spring 2004 — Developed promotional strategies and content for Internet VOIP product. Marketed to CallWave’s national user base of 7 million subscribers. Created effective Internet based campaigns to increase online sales, and subscription renewals.
VP of Sales and Marketing, Communication Machinery Corporation - (Fall 2001 ~ Summer 2005)— 802.1x, 802.11a/b wireless network test product. Assisted in developing early business and product strategy; creation of executive summaries and business plan, technical presentations, creation of marketing collateral, product packaging, corporate branding, Web site development, market development, and investor presentations. Company sold to Ixia in 2005.
VP, Marketing and Business Development, Epidemic Networks, Inc. - (Spring 2001 ~ Fall 2001)— provided executive management, marketing and product management for Internet technology startup. Developed business strategy; assisted in creation of business plans and presentations. Strategic sales development and presentations to customers, seed investors and venture capitalists.
VP, Product Marketing, ValueClick Inc. - (Spring 2000 ~ Spring 2001) — Launched 3 new online advertising products within 6 months (Advanced Targeting, Opt-in Email, and Advertising Analysis), broadened ValueClick's product offering and revenue capability. Led a team of 3 product managers and 1 research analyst. Met and exceeded goals of maintaining product revenue at 50% margin.
Director of Product Management, MetaCreations - (March 1999 to April 2000, Santa Barbara, CA) — Launched 10 new industry leading graphics and Internet products within a 11-month period, conducted press tours, marketing campaigns, trade shows, and brought $40 million in product revenue to the company. Managed 10 product managers and led 80 engineers spread across 3 separate US location. Developed business partnerships with Adobe, Macromedia, and Microsoft.
Group Manager Internet Products Division, SGI - (Feb 1997 to March 1999, Mountain View, CA) — Refined SGI's Internet product strategy, focusing on tuning a key set of products for maximum performance and scalability. Created the world's fastest Web server and the world’s most scalable mail server. Licensed software directly from Netscape and optimized the software to take advantage of SGI's hardware. Managed 7 Product Managers who defined and marketed hardware/software solutions for SGI’s worldwide market. Generated $120m in annual product revenue for the division.
Technology Marketing Consultant, Sun Micro - (Winter 1996 to 1997, Mountain View, CA) — Re-Architected Sun's worldwide Internet enterprise to incorporate JavaStations and Java applications.
Marketing Consultant, Oracle Corp - (Fall 1996, Redwood Shores, CA) — Developed Oracle's initial Internet product strategy and business plan, and assisted in the launch of their Internet program
Technology Consultant, Informix - (Fall 1994 to fall 1995, Menlo Park, CA) — helped to define, develop and launch Informix OnLine Dynamic Server product for Windows NT.
Technology Marketing Consultant, Oracle Corp - (Winter 1994 to 1995, Redwood Shores, CA) — Launched Oracle Media Objects.
Microsoft Corp. - Summer 1993 ~ 1994 — Developed Windows NT sales kit and training videos. Evolved Unix/NT competitive analysis.
Kubota Pacific - Summer 1993 — Full corporate multimedia presentation for sales and marketing
Gain Interactive - Fall 1992 - — Developed multimedia training for GainMomentum (a multimedia UNIX, NT authoring product)
SunSoft, Inc. - Summer 1992 ~ 1993 — Co-development, launch and release of Solaris 1.0, Solaris 1.0.1, Solaris 2.0 operating systems. Assisted in final engineering, testing and documentation of SunOS 4.1.1.
SunSoft, Inc. - Summer 1991 ~ 1993 — Created Software Development Framework for Sun’s engineers and programmers
Hewlett-Packard - Summer 1991 — Sales training for HP3000/MPE-XL and HP9000/HP-UX product lines
Yamaha LSI - Summer 1991 — Multimedia presentation for 2 day national sales meeting
Sony Corporation of America - Summer 1991 — CD-ROM and multimedia products for the PC
Apple Computer - Winter 1988 — provided product-marketing support for new product releases of 4•8, 8•24, and 8•24GC display cards
Sun Microsystems Computer Corp. - Fall 1988 ~ 1993 — Developed Configuration Guide used to configure Sun systems and components for clients
Apple Computer - Spring 1988 — provided engineering reseller training for Macintosh II engineering programs VersaCAD, AutoCAD, Super3D
Oracle Corporation - Summer 1988 — provided documentation for ORACLE Quicksilver and ORACLE dbXL products and for PC SQL products.